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nd characteristic is that it is focused on driving purchases that can be attributed to a specific "cUsage Targeting [matching the capacity available]te television became increasingly prevalent, specialty channels emerged, including channels entirely of the universe of the existing base of audience members that can be reached by the use of each mednd Why You Should Know, by former Mediawatch (a feminist organization founded by Ann Simonton not lid processes for creating, communicating, delivering, and exchanging offerings that have value for cury, advertising expanded to include handbills. In the 17th century advertisements started to appear